12/12/2023 0 Comments Cotton on typo cascading lightsIn fact, 56% of customers surveyed said that a company's response to a review changed their perspective on the business. Furthermore, just collecting reviews is not enough anymore, and customers expect businesses to actively reply to reviews. However, these days, it carries more weight than ever before. Online reviews are not new and have always been powerful. It's also your hotels, beauty salons, financial service providers, and so much more. It's no longer just your big telecommunications companies. Hellopeter business has more than 81,000 registered South African businesses with reviews, including some of the country's top brand names across various industries. So, just like you would go to TripAdvisor to research accommodation before you book your holiday, you should research South African businesses, whether that's your local hairdresser, coffee shop, or insurance provider on Hellopeter, before spending your hard-earned money. It's not one defined place where you can go and understand the credibility of the business, whereas Hellopeter is exactly that," says Rom. You might have adverts, reviews, brand mentions, consumers chatting, etc. "South African consumers prefer to come to Hellopeter instead of social media because it's a well-known brand for the review space, whereas social media platforms are baked with a lot of noise. Moreover, you can read that business's reply to gauge how they handle disputes. When you browse online shopping sites like Takealot, do you spend more time reading the product description or the reviews? Well, Hellopeter is a dedicated site where you can browse reviews written by real people about their experiences with South African businesses, whether good or bad. ![]() Today, consumers can use Hellopeter to research businesses and write their own reviews about both the good and bad real experiences to help guide decisions. However, it has become much bigger than that. For consumers, Hellopeter is a place where they can go to resolve their service or product experiences. The core of what Hellopeter is to the South African consumer remains the same and will never go away. When businesses chat to our team and find out what we can offer them, they're in shock and very impressed that we offer so much more than they always thought Hellopeter was," Alon adds. However, it's still very much a work in progress. "The negative perception around the brand has definitely changed over the last two to three years. After all, we are South Africa's number one online review platform, and that's very powerful if used correctly," says Alon Rom, CEO of Hellopeter. "We want to be known more for being a business that helps both South African consumers and businesses. On the one hand, you have the consumer site, and on the other hand, you have for businesses. Today, there are two sides to the company. Armed with his experience with Takealot and Mr Delivery, he understood the weight the brand carried and used his expertise to build on the value of what the founder did with the business. He immediately had a vision for it as something much more than what it was initially intended to be. In 2014, Alon Rom got word that Hellopeter was up for sale. He created a platform where people could write in to him and voice their frustrations about specific issues experienced with South African businesses. The founder, Peter Cheales, was a staunch consumer activist that demanded the utmost service excellence from businesses and wanted people to reach out to him with their negative experiences. Hellopeter has been around for longer than social media has.
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